Once Upon A Time
The past 200 years+ advertisements and information were on printed posters, brochures and other printed materials. These communications are static and only moved with the newspaper or the distributor.
Because signage is dynamic, offering real-time advertising and visual communication on electronic displays, the medium for sharing information has changed! Many times people refer to DS as TV signage or TV signage on displays.
Signage is found today in stores, restaurants, corporate buildings, breakrooms, factory floors, supermarkets, hair salons, hotels, banks, elevators and airports. In essence, it can be found anywhere where transmitting information is essential, whether for advertising or news or the benefit of clientele.DS is implemented in the store or public area by installing display monitors, enabling changing the content using remote management via digital signage software. The dynamic nature of the screen content and keeping it up-to-date is virtual without cost. Today, digital signs is considered to be a high investment-return technology in comparison to traditional printing options.
A Brief Overview
Digital Signage is a form of visual communication using electronic dynamic display (as opposed to traditional signage, using a static tin/wood/paper display).
With the aid of signage, you can more easily achieve your communication goals by which advertising success is measured:
- Exposure to the advertising message by the target audience, influenced by the successful dissemination of the advertising media
- Branding for the target audience
- Recall of the advertising message by the target audience, directly exposed to the message
- Support by the target audience, with a complimentary view toward your product
- Understanding of the message
- Influence on customer behavior toward purchasing. DS is convincing
And Now Some Facts
Let’s now go over some statistics and how it can help organizations and business improve their bottom line:
- Over 2/3 of business professionals report advertisements catch their attention first over other forms of media (Source: OTX/Seesaw)
- 63% of people say DS is eye catching (Source: OTX/Seesaw)
- 47% of viewers remember specific ads or messages on a digital sign (Source: Arbriton 2010)
- 19% increase in impulse purchase sales due to DS (Source: Arbriton 2010)
- 31.8% increase in overall sales volume due to DS (InfoTrends 2007)
- 35% decrease in waiting times at checkout due to DS (Source: Lavi Feild Stud)
The Development of Technologies
DS has evolved in the past two decades from a platform initially used exclusively by the larger companies (McDonald’s) and large government venues (airports, transportation hubs, etc.) into a common way to communicate with visitors and customers. The major turnaround, due to several trends, occurred in the last two-three years.
We have much more solutions to support you for business expand more furtherly, let’s talk more.